Search for a Recraft logo generator and you land on pages describing a product Recraft does not sell. There is no separate generator. The workflow lives inside Studio, and it is four steps long.
Below: the style names that really exist, the rule for putting a word inside a mark, three worked examples, and the parts the vendor never states.
Where a logo actually comes from
Two controls decide whether the mark survives scaling. Generation type has to be Vector, not Image — that is what produces a file you can export as SVG and reshape point by point. Style is the second decision, and it is picked before you write anything.
The rest is canvas mechanics, and the Recraft basics guide walks that layout.
The four documented steps
The logo page is four numbered instructions and nothing else: create a new image and add a frame, select a vector style, write your prompt, click generate. The page promises a logo in seconds. The published example is short enough to memorise.
logo ancient Greek sculpture, clever negative spaceOne prompt returns between one and four images, enough for a first round of candidates. Recraft V4.1 is the model to choose for vector output, and the V4.1 breakdown separates the standard vector row from the Pro one.
Styles built for marks
The three names on the logo page are Geometric Logo, Sharp Drawn Logo and Playful Typographic. They are examples, not a catalogue — which matters, because wrapper sites list styles that appear nowhere in the documentation.
Curated styles and the library
The Style button in the prompt panel opens the Style library: an Explore tab filterable by All, Photo, Illustration, Graphic design, Icon and Logo, plus My styles for whatever you saved. Marks, the guide writes, “depend on minimal detail, clear geometry, and a restrained palette.”
Precise versus Flexible
Applying a style also means choosing how hard it binds. Precise follows the reference material closely; Flexible matches the general vibe. For a mark that sits beside a wordmark on a business card, Precise is the safer default. Reusing one style across an icon set is a separate skill, covered in the style consistency guide.
Text inside a logo
One rule carries most of the weight: to include text in the logo, place it in quotation marks. Recraft’s own example is that typing “Broccoli” adds that word as stylized text. Quotation marks, the text page adds, “help the model recognize it as literal text rather than a text description.”
Vintage badge logo for artisan pasta brand, circular emblem with wheat sheaf and pasta shapes in center, ornate decorative border, ribbon banner with "Est. 1892", classic Italian typography, warm gold and cream palette, traditional family recipe seal designWhen the letters come out wrong
Three limits are documented. Very small text is unreliable, so increase its size when letterforms distort. Recraft V2 does not generate text at all. And for lettering that feels stiff, the best-practices page suggests Negative prompt → Avoid text in prompt → Yes, warning that it “may introduce typos.” The negative-prompts page calls the same switch Avoid text in image.
Negative prompts have their own trap: name the thing to exclude. To keep apples out, the documented prompt is apples, because “no apples” can flip the result.
Examples: three logos, one flow
All three runs start from the same four steps, and every prompt is the vendor’s own.
A badge from two words
Vintage badge logo for artisan pasta brand, circular emblem with wheat sheaf and pasta shapes in center, ornate decorative border, ribbon banner with "Est. 1892", classic Italian typography, warm gold and cream palette, traditional family recipe seal designThe year sits in quotation marks — the same rule as “Broccoli,” applied to a date. Set generation type to Vector, keep the count at four, and pick the version whose banner text is legible at thumbnail size.
An icon family in one style
Line art icon logo for pasta brand, simple outline of spaghetti wrapped around fork, consistent stroke width, monoline style, clean and minimal, works at small sizes, modern culinary app aestheticRun it once to find a stroke weight you like, then build the family with an Image set: right-click the canvas, choose Image set, and enter up to six prompts — the documented examples are Sun icon and Moon icon. “Image sets enable you to generate six visuals at once, each from a different prompt, while keeping them stylistically consistent.”
A minimal mark with negative space
Minimalist pasta brand logo centered in composition, circular icon with brand name integrated as negative space cutout within the circle, letters carved from pasta nest spiral, unified design where you cannot separate text from image, balanced central placement with white space bufferGenerate, keep the version that still reads when shrunk, then export. Text inside a vector is “preserved in the exported SVG file,” and the SVG export guide has both routes.
What the docs do not publish
- Whether a generated mark is clear for trademark registration. Licensing is covered; registrability is not.
- A CMYK or print colour space. “Prepare for print” appears once, beside Color Reduction.
- How many vector styles exist, or which models carry which style.
- The daily credit allowance on the Free plan.
- The range and default of the Color Reduction slider.
Two popular claims need retiring. Custom palettes really do accept hex codes, but only on paid plans; the Free plan gets “a rotating selection of preset palettes.” And published vector prices are 4 credits for Recraft V4.1 Vector and 12 for V4.1 Pro Vector.
Frequently asked questions
Can I build a logo on the Free plan? Yes. “Vector generation and the Vector Editor are included on every plan, including Free.” Free images are public, and a prompt produces up to two images at a time.
Can I feed in my brand hex codes? You can, but saving a custom palette is a paid feature. On Free you pick from preset palettes that rotate.
Why does the word in my mark come out misspelled? Usually because it is too small. Increase the size and regenerate; very small text is not reliable, and Recraft V2 does not support text at all.
Is the result safe to use commercially? Commercial rights are covered by the plans and ownership pages. Trademark clearance is not addressed anywhere, so treat it as a separate legal question.
Start with generation type, not with the prompt. A beautifully worded prompt still returns pixels if Vector is the control you forgot.